When launching the Super Natural Range in their stores Rebel were looking to illustrate the diverse range of clothing available, as well as all the benefits that come with using Merino wool in the Super Natural products.

The campaign was designed in such a way to both play up the natural aspect of the range, whilst also making the clothing pop. The talent was shot in such a way to exemplify a healthy and care-free way of living life.

Rolled out across a range of magazine ads and in-store POS, care was taken to ensure a consistent message was given in each piece of collateral, regardless of which message was being focussed on at any given time.


ClientRebelServicesConceptual, branding and retail design.Year2014

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