Fisher & Paykel approached us to redesign their product and point of sale guide for their extensive range of electrical goods from both F&P and Haier. The document was to be informative and specification driven whilst also incorporating their brands sense of “Humanity” and “real”ness.
Each section displayed images of the products available as well as the specification breakdowns and a guide to the use of point of sale material. The heavy content was then broken up by a series of lifestyle images which served as both a point of interest to the reader as well as a mechanism to separate the document for readability.


ClientFisher & PaykelServicesProduct Catalogue & POS Guide


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