Australian Geographic’s new look and feel Father’s Day Catalogue was design to promote products which appealed to the modern sophisticated family.

We needed to capture the audience with fun imagery, giving a sense of an exciting experience between father and child and at the same time show casing products in a clean effective layout.

We utilised lifestyle imagery of the target audience to assist with engagement and ensure the campaign wasn’t entirely product-driven.

ClientAustralian GeographicServicesFather's Day CatalogueYear2017

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