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Horizon Print Management

CLIENT: HORIZON PRINT MANAGEMENT

PROJECT: BRANDING AND WEB DEVELOPMENT

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CLIENT: AUSTRALIAN CATALOGUE ASSOCIATION

PROJECT: 2015 AWARDS CREATIVE

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CLIENT: CAMPAIGN LAB

PROJECT: FUTURIZON IMAGE DEVELOPMENT

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CLIENT: OZSALE

PROJECT: CATALOGUE

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CLIENT: SHELDON & HAMMOND

PROJECT: WINTER 2014 PRODUCT CATALOGUE

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CLIENT: SHELDON & HAMMOND

PROJECT: SUMMER 2014 PRODUCT CATALOGUE

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CLIENT: HOME HQ ARTARMON

PROJECT: SPRING/SUMMER CATALOGUE

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CLIENT: AUSTRALIAN CATALOGUE ASSOCIATION

PROJECT: 2014 AWARDS CREATIVE

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Point Agency was established in 2013 and is a full service creative studio based in Sydney.

At Point ideas are paramount – ideas that are marked by boundless imagination and initiative.
We make sure our ideas get to the basic truth to reveal the very essence of any brand.

We then craft our ideas into something exceptional.



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      Our Paul Arden wall – we get inspiration from the best.


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ADVERTISING STRATEGY

This is where it all starts – the essential ground work. Getting to know your
brand or service by asking a lot of questions and doing our research.

We then transform what we know into an innovative and concise plan that
becomes the pivoting point to move your brand or service forward.
The next step is to craft original, relevant solutions.


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CATALOGUES – DIGITAL & PRINT

This is one of the areas where we shine.

Strategic planning and good design coupled with outstanding photography
by our sister brand Pixel is the key to creating exceptional printed catalogues.
Our abilities also extend to digital. Working in collaboration with Colourpedia,
another brand in our portfolio, we are able to transform the printed catalogue
page into a fully interactive digital experience.


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POS

Those who work in the industry know that POS (Point of Sale) is a key area
when it comes to retail design, sitting at that pivotal point where a customer
is deciding whether or not to make a purchase.

At Point, we love to create POS items that are eye catching, innovative and informative.
Working with the client and the brand, we ensure the customer is fully informed
and feeling positive about the purchasing decision.


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PACKAGING

Packaging design influences people every time they shop – probably more
than they realise! Therefore it’s important to cut through the clutter,
and that’s what we aim to do at Point.

We work hard to make sure that our packaging is designed to appeal to the
target market, whilst also conveying the quality of the product and all its
relevant information.


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FASHION

When working with fashion designers, first and foremost we get to know their
brand and what they’re saying with their collections, only then do we take that
and apply it to the job at hand.

Whether developing the creative for a campaign, or working out the details in a
lookbook, our designs compliment the fashion – reinforcing the brand whilst not
overpowering the collection that is on display.


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EXPERIENTIAL DISPLAY

Our goal for an effective installation concept and design is to encourage visitors
to feel that they are part of the experience, instead of an outsider looking in.

They should take away a good feeling and enough relevant information about
the brand to make a positive purchasing decision.


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RETAIL DISPLAY

When it comes to retail display the key is to make a clear bold statement that
highlights the very best of the brand and gets people into the store.

At Point we aim to bring the brand to life with beautiful eye-catching design
that stands
out on the busy high street, turning those passers-by into customers.


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BRAND & VISUAL ID

Great branding and visual identity is the cornerstone of any successful business.

In today’s busy market it’s so important to make clear the differentiation
and relevance of your business, and at Point we know how to do that.
We work with you to learn what really sets you apart and then bring that
to life in a visual and dynamic way.


SPECIALITIES

Advertising, Brand Activation, Brand Identity, Creative Strategy, Digital Strategy, Design, Relationship Marketing,
Digital Strategy, Design, Relationship Marketing, Media Planning, Retail Solutions,


CLIENT: AUS KIT HOMES

PROJECT: PROMOTIONAL CAMPAIGN CONCEPT

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People stock photography by: ChrisRoll; ImageryMagestic; SXC

RETAIL SOLUTIONS     •    BRAND ACTIVATION     •    CREATIVE STRATEGY
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